Consultative selling and key-account growth strategies, for sales executives and managers.
Sales, Marketing & Customer Experience
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Standard
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High-Impact Selling & Key Account Management
About this Program
In most businesses, a small number of accounts drive the majority of revenue, and losing one is a crisis. This 3-day programme develops consultative selling skill and disciplined key account management: understanding customer needs deeply, selling value rather than price, negotiating profitably, and building account plans that grow and protect strategic relationships.
Key benefits
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